I design clear interfaces. Then I build them.
UX/UI designer, web developer and graphic designer based in Rome. I take a project from listening to the people who will use it all the way to live code: websites, web apps and work tools that make sense at first glance.
Selected work
Four projects, from showcase websites to a management web app. In each one I handled both design and development.
Family Shopper
A weekly menu and shopping list for the whole family, free and with nothing to install. Concept, design and development.
Read the case study →
Arcobaleno School
A new website for a school from kindergarten to middle school: off Wix and onto a fast site the staff update themselves.
Read the case study →Family hotel by the sea
A complete website redesign for a family hotel: rooms, services, offers and quote requests in one simple journey.
Read the case study →Timoni, the newsroom web app
The tool the newsroom of several weekly TV magazines uses to plan every issue and find archive photos: 60–70% time saved across photo editors and newsroom. With Colonnini it also suggests how to cut the TV listings, right 91% of the time.
Read the case study →What I do
Three crafts that work better together: the designer knows what can be built, the builder knows why.
UX/UI Design
I find out who will use the product and what they need to get done, then design flows and screens that make it easy.
- Interviews and usability testing
- Heuristic evaluation and benchmarking
- Information architecture
- Wireframes, prototypes, UI kits
Web Development
I bring what I design to life online, with clean code, fast pages and tools the client can manage.
- Static sites and lightweight CMSs
- Web apps in React and Flask
- PWAs, accessibility, SEO
- Automations and integrations
Graphic Design
I give a project a recognisable face, on screen and on paper, with a consistent style at every touchpoint.
- Logos and visual identity
- Illustrations and icons
- Posters and print materials
- Social media and campaign graphics
How I work
A short, clear process, with something to see and try at every step.
Listen
I talk to the people who will use the product and those who will run it. I gather goals, constraints and habits.
Structure
I map the journeys and the essential pages, and test them before thinking about colours.
Design
I build the interface and the visual identity, with a clickable prototype.
Build
I write the code, launch, measure and improve. And I leave simple tools for updates.
For more than twenty years I’ve worked where content and interfaces meet.
I started with TV guides: schedules and content for the interfaces of TV platforms and for trade magazines. That’s where my interest in how people search, read and choose began. Today I combine research, design and development.
Got a project?
Let’s talk.
A website to redo, a web app to imagine, an identity to build: tell me where you’re starting from and I’ll tell you how I can help.
virginiaorsini76@gmail.com